A fresh look at your content strategy – for a specific campaign, multiple campaigns or your business as a whole. Services include:

• Conducting workshops with business and marketing leaders to define your content strategy in the context of your business and marketing strategies and buyer journey. Includes identifying key marketing messages and differentiators, themes and topics

• Drafting, reviewing and refining overall content strategy, including use of all channels and formats (digital and analogue) across the buyer journey and measuring impact

• Drafting messaging, thematic and buyer journey frameworks to help you deliver “right message, right buyer, right channel, right time”

• Defining a structure for your case studies so they tell a compelling story, whatever the channel

• Defining and rolling out a tone of voice and house style that connects with your audiences and is distinctively yours

• Building new templates for different content types, including client conversation materials

• Optimising content creation and activation processes

To find out more about my content strategy optimisation services, please contact me.