The narrative in the market is shifting

Is yours?

  • Is your company’s story distinctive?

  • Does your content strategy differentiate you throughout the buyer journey? 

  • Are you creating and activating your content in the most effective way?

Hello, I’m Cathy Bourne

If your company relies on content to enhance your brand and create lasting relationships with clients, we should be talking. 

I’m a professional services content expert with over 30 years’ experience of building content strategy, creating content, and supporting teams to use content more powerfully – in their brand, marketing and communications.

From 2007 to 2021 I was a global brand and marketing director at EY. Since 2022, I’ve worked as an independent practitioner for clients in consulting, accounting and law.

I combine strategic and creative thinking with well-honed skills in consulting, writing, design, facilitation, coaching and project management. I work quickly and flexibly, aiming for the best results within your deadlines.

Do you have a content challenge that needs solving?

Let’s chat!

  • Consultancy on introducing AI across content creation process

  • White paper and marketing proposition creation

  • Messaging frameworks for new and existing services

  • New website content prototyping

  • Content strategy refreshes

  • Content process redesign

  • Change initiatives, including guidance and learning to support new ways of working

  • Competitor reviews  

Recent projects

Drive a narrative that starts with your growth ambitions and steers your buyers through a journey from awareness to preference to new business.

Review | Optimise | Build | Activate

Content strategy

Content creation

Produce content that engages and inspires your clients, prospects and teams – in all formats and channels.

Thought leadership | Insights | Propositions | Case studies | Blogs

Consultancy and enablement

Support and inspire your teams to develop – and execute – better content, brand, marketing and communications strategies. Includes introducing use of AI in the most effective way.

Policy | Guidance | Learning | Coaching

Want to know more?

Contact Cathy Bourne via the details below