Build for the future

 

The way content is used in marketing, brand and communications has changed dramatically in the past decade. Teams, operating models and ways of working are constantly evolving – with new skills always needing to be acquired.

I can help you with this. I have long experience of enabling B2B marketing, brand and communications teams to build successfully for the future. I have worked on many transformation projects, conceptualising the change that’s needed and building new models and ways of working to deliver it.

My consultancy approach combines a strategic focus with an understanding of the practical realities of making change happen, gained through senior leadership experience of the dynamics and challenges of B2B marketing, brand and communications. My facilitation combines careful preparation with an in-the-moment openness that creates space for ideas to emerge and creativity to happen.

 

I can help you with:

Transformation and organisational change consultancy

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Strategy and planning consultancy

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Career development frameworks

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Bespoke learning,
guidance and tools

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Transformation and organisational change consultancy

Change is the only constant for marketing, brand and communications teams as you adjust to the ever-changing media and channel landscape. I can help you by:

  • Reviewing your current operating model and team organisational structure in light of the short-, medium- and long-term objectives of your function

  • Designing a revised operating model and organisation

  • Advising you on how to make the changes, including communications at each stage

 

Strategy and planning consultancy

Getting your marketing, brand and communications strategies right for the year ahead is an intensive and demanding activity, with many people to be consulted, research to be done and ideas to be generated. I can help you by:

  • Planning and running workshops for you as input to building your strategy and plan

  • Researching the market and competition as input

  • Drafting the strategy and plan, including recommending approaches to deliver the plan

Career development frameworks

You attract your talent by offering outstanding opportunities. A career development framework for your marketing, brand and communications team helps you keep them, by giving your people a clear path ahead. I can help you by:

  • Reviewing existing career development materials for your team – and your broader business – and recommending how to provide a more focused career development framework

  • Designing a bespoke framework for you that clearly articulates the technical and leadership competencies needed for different roles and at different levels

  • Providing tools to help your people identify the learning and experiences they need to help them achieve their career ambitions

 

Bespoke learning, guidance and tools

When change is happening, it’s essential to provide your people with learning and materials to help them develop new skills and adopt new ways of working. I can help you by:

  • Producing clear guidance on a range of marketing, brand and communications disciplines, including creating distinctive content for multiple channels, expressing your brand identity and writing to meet the needs of your audience

  • Creating learning to support the change you’re driving, packaged in a way that works for your team: live workshops (in person or online), online interactive learning, bitesize learning, etc.

  • Creating templates that support new ways of thinking and doing

Some examples of my consultancy work:

  • Enabling proposal writers to focus on distinctiveness

    Why: Opportunities being missed to use firm’s brand and articulate benefits to client

    How: Workshop rolled out globally, with supporting guidance and tools

    Impact: Improved ability to articulate reasons to buy and differentiators

  • Workshop to integrate marketing strategy around key business issue

    Why: Teams were developing separate offerings and campaigns on the same issue

    How: Half-day workshop with significant advance information gathering and analysis

    Impact: Better relationships and collaboration; fewer, bigger, better campaigns

  • Career development framework for marketing people

    Why: Team members wanted to know how to progress and what skills to develop

    How: Clear articulation of competencies, relevant learning and opportunities

    Impact: More meaningful career conversations and team motivation