Build for the future
The way content is used in marketing, brand and communications has changed dramatically in the past decade. Teams, operating models and ways of working are constantly evolving and new skills are always needing to be acquired.
I have long experience of enabling B2B marketing, brand and communications teams to build successfully for the future. I have worked on many transformation projects, conceptualising the change that’s needed and building new models and ways of working to deliver it.
My consultancy approach combines a strategic focus with an understanding of the practical realities of making change happen, gained through senior in-house leadership experience of B2B marketing, brand and communications. My facilitation combines careful preparation with an in-the-moment openness that creates space for ideas to emerge.
Some examples of my consultancy work:
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Enabling proposal writers to focus on distinctiveness
Why: Opportunities being missed to use firm’s brand and articulate benefits to client
How: Workshop rolled out globally, with supporting guidance and tools
Impact: Improved ability to articulate reasons to buy and differentiators
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Workshop to integrate marketing strategy around key business issue
Why: Teams were developing separate offerings and campaigns on the same issue
How: Half-day workshop with significant advance information gathering and analysis
Impact: Better relationships and collaboration; fewer, bigger, better campaigns
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Career development framework for marketing people
Why: Team members wanted to know how to progress and what skills to develop
How: Clear articulation of competencies, relevant learning and opportunities
Impact: More meaningful career conversations and team motivation